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Dress Bracket Challenge

  • Gilded Social 65 E Gay St Columbus, OH 43215 (map)

Play to WIN a free made-to-order dress ~ OR ~ $250 in discounts for your #GildedTribe.

Official Rules to be released 2/21/2019

Sign up for updates by clicking HERE.

What is the Dress Bracket Challenge?

Inspired by the popularity of our Instagram dress polls, we’ve created a fun game called the Dress Bracket Challenge when YOU can win a FREE made-to-order dress or $250 in discounts for your #GildedTribe.

We’re putting our 64 best dresses in a single elimination Instagram poll tournament to see which becomes our Dress Bracket Challenge Champion of 2019! And just like NCAA March Madness, you’ll have a chance to win prizes by predicting the winners of each round on a bracket submitted prior to the tournament start date.

When is this all happening?

Brackets, Official Rules, and Prizes will be released on our website and at our Anniversary Celebration on 2/21/2019.

Between 2/22/2019 and 3/14/2019, profiles of each of our 64 tournament dresses will be released on our website and on social media giving players the opportunity to learn more about each dress before making their winner predictions on their Dress Bracket Challenge bracket.

Bracket predictions are due 3/20/2019.

The tournament will follow the same schedule as the NCAA Basketball Tournament with the first round of Instagram polling beginning on 3/21/2019 through to crowning a winner on 4/9/2019.

Who should play?

Brides in search of a rehearsal dinner dress or eager to win some discounts for their #GildedTribe, bridesmaids in an upcoming wedding, vendors who need a great dress to wear at their weddings, basically anyone who wants a new fancy dress! Open to US residents ages 18 or older.

How do I play? More importantly, how do I WIN?

Register to play on our website starting 2/21/2019.

Submit a bracket by 3/20/2019 with predictions of which dresses will win each round of the Dress Bracket Challenge. Winning predictions will earn a set number of points.

Also, beginning 2/22/2019 through the end of the tournament, players may earn bonus points by sharing and tagging us on social media. See official rules for details.

The player with the most points by the end of the tournament will will our grand prize. Second and third place will also earn prizes.

What are the prizes?

Our grand prize is a FREE made-to-order dress or $250 in discounts you can distribute amongst your #GildedTribe. Some restrictions apply. Additional prizes are still to be determined.

How can I affect which dresses win?

Follow us on Instagram to participate in our Instagram polls and vote for the dress you predicted would WIN! Get your friends to play, too, to increase your influence!

OK, I’m excited. I don’t want to miss it.

AWESOME! Join us on 2/21 at our Anniversary Celebration (details HERE) or sign up for updates by clicking HERE.

Have questions?

Email us!

Earlier Event: February 21
Anniversary Celebration
Later Event: April 17
Sample Sale