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Dress Bracket Challenge


  • Gilded Social 65 E Gay St Columbus, OH 43215 (map)
Win a free made to order dress or $250 in discounts for your bridesmaids when you play the Gilded Social Dress Bracket Challenge

Play Gilded Social’s Dress Bracket Challenge to WIN a free made-to-order dress ~ OR ~ $250 in discounts for your #GildedTribe.

Inspired by the popularity of our Instagram story dress polls, we’ve created a fun game called the Dress Bracket Challenge where YOU can win a FREE made-to-order dress or $250 in discounts for your #GildedTribe.

We’re putting 64 dresses in a single elimination Instagram story poll tournament to see which becomes our Dress Bracket Challenge Champion of 2019! And just like during NCAA March Madness, you’ll have a chance to win prizes by predicting the winners of each round on a bracket submitted by 3/20/2019.

Who should play?

Brides in search of a rehearsal dinner dress or eager to win some discounts for their #GildedTribe, bridesmaids in an upcoming wedding, vendors who need a great dress to wear at their weddings, basically anyone who wants a new fancy dress!* Open to US residents ages 18 or older.

But what if I’ve already placed an order for a dress this year ~ can I still win?

You bet! We’ll retroactively apply grand prize value or discounts for orders placed after 1/1/2019. See below for details.

How do I play? More importantly, how do I WIN?

  1. Register to play by clicking HERE. Once you register, we’ll email you a bracket of the 64 tournament dresses and their first round match ups. You must register to play by Noon EST on 3/19/2019. If you have not received a bracket within 24 hours of registering, please email us to ensure your form submitted correctly. We are not responsible for forms that have been filled out incorrectly.

  2. Between 3/4/2019 and 3/19/2019, watch for profiles of each of our 64 tournament dresses to be released on our website and on our Instagram stories to help you predict which dresses will be the most popular during each round of Instagram polls.

  3. Submit your bracket with winner predictions by Noon EST on 3/20/2019. Winning predictions will earn points based upon the following schedule: Round One - 1 point, Round Two - 2 points, Sweet Sixteen - 3 points, Elite Eight - 4 points, Final Four - 5 points, Championship - 6 points, Dress Bracket Challenge Champion of 2019 - 10 points.

  4. Watch for bonus point opportunities on Instagram starting 2/27/2019.

  5. Participate in our Instagram story polls between 3/21/2019 and 4/8/2019 to vote for the dress you predicted would WIN each match up! Get your friends to play, too, to increase your influence! Standings will be released after each round of polls.

  6. The player with the most points at the end of the tournament will win our grand prize. Additional prizes will be awarded to the runner up, 3 third place winners and 5 honorable mentions. See below for details and restrictions.

What are the prizes?

GRAND PRIZE

A FREE made-to-order dress ~ OR ~ $250 in discounts for your #GildedTribe

Made-to-order dress value up to $350. Any cost, including all standard order fees, over $350 is the responsibility of the winner. Order must be placed by 12/31/2019. If you previously placed an order with us after 1/1/2019 and the dress has not yet arrived in store by 3/20/2019, we will apply your winning value retroactively.

Discounts cannot be combined with any other offer. Discounts may be split amongst any number of predetermined beneficiaries. For example, if you have 5 bridesmaids, you may offer each $50 off their orders, or if you have 9 bridesmaids and want to get a dress for yourself (10 dresses total), you may offer each $25 off their orders. However, discounts may not exceed 10% of the retail price of the dress. Orders must be placed by 12/31/2019. If you previously placed an order with us after 1/1/2019 and the dress has not yet arrived in store, we will apply the discount retroactively.

RUNNER UP

An in-stock Twine & Twig necklace of your choice

Prize offered in store. If the winner cannot pick up the prize, shipping fees are the responsibility of the winner. Prize must be claimed by 6/29/2019.

{3} THIRD PRIZES

A Sample Sale Dress + A Four Fable Studios Bachelorette Party kit

Prize offered in store. If the winner cannot pick up the prize, shipping fees are the responsibility of the winner. Prize must be claimed by 6/29/2019.

{5} HONORABLE MENTIONS

A LipSense color of your choice from Elizabeth Baker

Winner will be connected with Elizabeth Baker to select a color. Prize offered in store. If the winner cannot pick up the prize, shipping fees are the responsibility of the winner. Prize must be claimed by 6/29/2019.

OK, I’m excited. I don’t want to miss it.

AWESOME! Click the button below to sign up to play!

Have questions?

Email us! hello@shopgildedsocial.com

Rules subject to change until tournament bracket submission deadline.

*We reserve the right to refuse entry to any registrant who has displayed rude behavior towards any Gilded Social associate, as determined by the owner of Gilded Social.

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